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KNOW THE DEAL: TO MARKET TO MARKET! NOW, WHERE’S THE FAT PIG? |
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In this Seminar, International IP Expert Kayanne Anderson Esq., will explore practical ways to position your IP in order to add value and leverage for wealth creation: from ideation to creation to market! Navigating the wealth creation pyramid, this seminar aims to reposition understanding of IP from a mere legal construct to the world’s primary currency for wealth creation – through differentiation, timing and duplication. We will provide you with examples of international standards for appreciating the value of creative imagination as the most valuable source material for economic prosperity! Some of the specific issues we will cover include:
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| Day: Thursday, September 1st
Time:Business Bootcamp: 9:00am – 9:30am Room:TBD |
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BIO: Kayanne E. Anderson has over 17 years experience as a legal and regulatory consultant in the Caribbean region. A lobbyist, lawyer and broadcast journalist by profession, she is a member of the Bar in Jamaica, Barbados and New York State. She is also founding member of the cultural movement Choreography is Copyrightable, which facilitates education and training for dance/creative professionals throughout the Caribbean in copyright and intellectual property protection. Kayanne is a performer of the spoken word, retired dancer and an avid yoga, tai chi/chi qong student and practitioner. |
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BE WORLDY, LIVE BOLDLY: LEARNING TO COLLABORATE WITH ARTISANS LOCALLY CREATING OPPORTUNITIES AND STRENGTHENING YOUR BRAND |
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| This seminar will describe the transformation of Malene B from idea to reality, touching upon the connections and collaborations that helped launch the company. Malene B will show how to create the story of “your brand” and explore how collaborations with artisans, community involvement and socially conscious behaviors can help you successfully launch your company. |  |
| Day:Friday 2 September
Time: Business Bootcamp: 8:30am – 9:00am Room:TBD |
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BIO: Malene B custom handmade carpets is built around the authentic image and talent of its principal designer, Malene Barnett. Malene B is Brooklyn-based with a multi-disciplinary background in textile arts, painting and illustration. Her unique carpets, inspired by travels, boldly interpret cultural icons, landscapes and rituals in an entirely fresh and personal way. Malene’s passion For more than a decade, Malene B has been creating carpets for industry professionals and private label brands. Now, with the launch of her own company, Malene B Custom Handmade Carpets, her collection’s are showcased in showrooms across the US and Canada and featured in magazines such as Interior Design, New York Magazine and Hospitality Design. Malene B is socially conscious in all her endeavors and proudly supports Goodweave and Aid to Artisans in their quest to eliminate child labor practices, provide education and preserve handmade crafts in Africa, Asia and South America. |
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CREATING A SOCIAL MEDIA STRATEGY AS AN ARTISAN OR DESIGNER |
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| How to create an online presence as an artisan? I have a ‘thing’ for ICT, and actually spent 6 months in Uganda just working with micro entrepreneurs on improving their ICT skills. Today most of my design class is actually delivered online, and my students have to create at least three ‘online presences’ for themselves by the end of the three-year programme. In this seminar I will be sharing some of our experiences and helping artisans to create their own social media strategy. |  |
| Day: Friday 2 September
Time:Business Bootcamp: 9:00am – 9:30am Room:TBD |
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BIO: Lesley-Ann Noel is a product designer and has been a lecturer in Design at the University of the West Indies, Trinidad since 1999. She has done extensive work in product design, export product development and entrepreneurship training for development agencies working with rural and semi-rural entrepreneurs and manufacturers in Africa, South America and the Caribbean. Ms. Noel runs Manzanare Design Solutions Ltd, a design consultancy, and is the founder of Chic Shak Lifestyle, a craft retail boutique. She has exhibited work at design exhibitions and design trade shows in the United States, Trinidad & Tobago, Jamaica, Brazil, Germany and France. |
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BRAND CARIBBEAN’: THE ENORMOUS POTENTIAL OF THE CARIBBEAN BRAND IN THE GLOBAL MARKETPLACE |
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| This seminar will focus on the inherent desirability of the word ‘Caribbean’ and why that desirability coupled with the incredible quality of raw ‘product’ from food to hospitality makes the Caribbean an untapped mega brand for the local entrepreneur. It is time for the Caribbean people to recognise the potential all around them in the beaches, fruit, ecosystems and crafts that can be converted into a powerful global brand. As the world shifts towards spiritual satisfaction and value for money luxury as well as sustainability the Caribbean is poised to redefine an approach to luxury. |  |
| Day:Saturday 3 September
Time:Business Bootcamp 8:30am – 9:00am |
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BIO: Kiran Akal is an accomplished creative thinker and has been employed as a “Blue Sky” consultant or idea generator by companies including The Walt Disney Company, The Bacardi Group, Lexington Films and Warner Music and the Bacardi Group USA. The unusual breadth of his creative projects has led to his being a keynote speaker on creativity and creative thinking at such events as The Commonwealth Heads of Government in 2009 and Art Miami in 2010. Prior to that he was selected from among the top ten designers in 2006 to speak at the famous Pecha Kucha worldwide talks and in 2008 at Art Asia. |
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